Illumi Run 2013

Me with my SMU friends at illumi run 2013

The inaugural illumi run yesterday saw about 10,000 runners (news.asiaone). I missed the early-bird window and had to pay $68 to be one amongst the 10000 party-goers/runners yesterday. It was crowded but definitely fun! However, I was disappointed with the goodie bag; especially the poor quality of the running t-shirt. Being a business student I was intrigued that they would try to pull a run with poor quality t-shirt as compared to the other runs with better quality gears, and yet illumi run could still charge a premium. Only then did I realise that infinitus (organiser) may have applied blue-ocean 4-step strategy when they organised the run. 

Here's my take on the illumi run's Blue Ocean strategy. 

Cheers,

Dev